Jenna Smith is the Founder of Tantamount Sports, an innovative sports marketing firm dedicated to elevating female athletes through strategic brand partnerships. With a deep commitment to equity in sports, Jenna is challenging the traditional sponsorship model by creating authentic, long-term opportunities for women in both collegiate and professional athletics.

Her career includes roles with top-tier organizations like the Tampa Bay Rays, Tampa Bay Rowdies, League One Volleyball, and the Orlando Magic. She also brings experience in global sports tech investment through her work with Advantage, giving her a unique edge in connecting emerging brands with the next generation of athletes, particularly Gen Z talent.

At Tantamount, Jenna leads efforts to identify and execute meaningful NIL and pro-level partnerships that amplify athletes’ personal brands, values, and stories. She works closely with universities, teams, and consumer-facing brands—especially in beauty, wellness, fashion, and lifestyle—to craft campaigns that drive both cultural relevance and measurable growth.

Her mission is clear: to create a more inclusive and impactful sports marketing landscape where female athletes are recognized as powerful brand voices and cultural drivers.