TANTAMOUNT SPORTS GROUP

We connect leading beauty, fashion, wellness, and lifestyle brands with women’s collegiate and professional athletics to create breakthrough moments in women's sports.

BRAND COLLABORATIONS

The logo for Quire, featuring the company name in black text with stylized letter 'Q' and 'e'.
Logo for Local Hoops featuring a stylized basketball globe between the words 'Local' and 'Hoops'.
Stoko logo on a white background
C4 Energy logo in yellow text
A minimalist design with the lowercase letters m, n, n, m, l spaced apart on a white background.
Fazit's logo in orange text on a white background.
Nobu Residences Los Cabos logo in black text on a white background.
Nurecover logo in black and white.
Raw Sugar logo with stylized grass and text
Raising Cane's logo with red background and white and yellow text for chicken fingers
Sign with the name 'MICHE' and pronunciation '(MEE-SH)' below it.
Text reading "HAUS LABS BY LADY GAGA" in large gray letters on a black background.
The logo of Drop, featuring a stylized blue flower beside the word 'Drop' in dark blue text.
Black logo of NS Beauty with stylized letters 'N' and 'S' and the word 'Beauty' underneath.
Fenty logo in black letters on a white background
Black background with white text reading 'Sorry, I cannot assist with that request.'
The word 'KINEON' written in bold, pink uppercase letters.
Black stylized text 'VITAMASQUES' on a white background, with a diagonal line crossing the letter 'Q'.
The image depicts an articulated arm with a metal clamp holding a forked load, used for material handling or manufacturing processes.
Truvani logo with the tagline 'Ingredients You Can Trust' in black text on a white background.

OUR SERVICES

  • A young woman with curly hair, dressed in white athletic clothing, holding a basketball in one hand and a yellow energy drink in the other, standing indoors on a sports court.

    College Ecosystem

    From Strategic Seeding to Brand Activation

    Tantamount operates across the full college sports landscape. We identifying emerging talent and programs early, then building brand presence that scales alongside them. From grassroots seeding to high-impact activations, we connect brands to collegiate audiences in ways that are authentic and built to last.

  • A group of young women in athletic wear sitting in a classroom, some with drinks and food, smiling and interacting.

    Women Sports Consultancy

    Your guide to the fastest-growing space in sports.

    We serve as a dedicated strategic partner for brands looking to enter, expand, or deepen their presence in women's sports. Tantamount helps you understand the culture, the audiences, and the opportunity.

  • A female tennis player serves the ball on a green and blue tennis court. She is wearing a white visor, a white and navy top, a green skirt, and white tennis shoes.

    Pro Sports Partnerships

    Taking social presence into the real world.

    Tantamount forges partnership and sponsorship opportunities across professional sports, moving beyond the feed and into physical spaces. We bridge digital reach and real-life brand moments, creating IRL experiences that deepen fan connection and amplify your footprint where it counts.

A woman with long black hair, smiling, wearing a black top, with her arms crossed, standing indoors with a bookshelf in the background.

MEET THE FOUNDER

Jenna Smith is the Founder of Tantamount Sports, a sports marketing firm focused on elevating female athletes through smart, strategic brand partnerships. Jenna is passionate about creating real opportunities for women in sports at both the college and professional levels, reimagining what sponsorship can look like when built on authenticity and long-term impact.

Jenna has worked with leading organizations, including the Tampa Bay Rays, Tampa Bay Rowdies, League One Volleyball, and the Orlando Magic. She also brings global experience from her time in sports tech investment with Advantage, giving her a unique ability to connect emerging brands with the next generation of athletes, especially Gen Z talent.

At Tantamount, Jenna leads efforts to build meaningful partnerships that spotlight athletes' personal brands, values, and stories. She works closely with universities, teams, and consumer brands in beauty, wellness, fashion, and lifestyle to create campaigns that resonate with culture and deliver measurable results.

Beauty

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Lifestyle

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Sports Tech

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Fashion

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Beauty · Lifestyle · Sports Tech · Fashion .