Jenna Smith is the Founder of Tantamount Sports, a sports marketing firm focused on elevating female athletes through smart and strategic brand partnerships. She is passionate about creating real opportunities for women in sports at both the college and professional level, and she is reimagining what sponsorship can look like when it is built on authenticity and long-term impact.

Jenna has worked with leading organizations including the Tampa Bay Rays, Tampa Bay Rowdies, League One Volleyball, and the Orlando Magic. She also brings global experience from her time in sports tech investment with Advantage, giving her a unique ability to connect emerging brands with the next generation of athletes, especially Gen Z talent.

At Tantamount, Jenna leads efforts to build meaningful partnerships that spotlight athletes’ personal brands, values, and stories. She works closely with universities, teams, and consumer brands in beauty, wellness, fashion, and lifestyle to create campaigns that resonate with culture and deliver measurable results.